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Published:  23 July, 2008

According to Grants of St James's Wines (GSJW), Stowells of Chelsea has become the number one selling wine brand in the multiple grocers sector. GSJW said that in the latest market data released by AC Nielsen, Stowells of Chelsea has leapt to the top spot, overtaking Jacob's Creek and Gallo, with the brand showing volume growth of 50% - more than double that of any of the other top five brands. With sales of the Stowells 3-litre wine-in-box still ahead of the total market, the real growth in the brand has been in 75cl bottles. Sales of this format have enabled Stowells to move ahead in the multiple grocers sector. (The sector accounts for 75% of wine sold in the off-trade, and 60% overall.) Commenting on the latest figures, John Mills, managing director of GSJW, said: Stowells is in great shape and I believe we can achieve more. We're going to keep working hard to build the brand by giving consumers what they want and by exceeding retailer expectations.' One development is the launch, later this summer, of the Stowells Cellar Selection. This range of six wines will have a different look and sell at a higher price point. Stowells claims significant' listings have already been secured. Both the Cellar Selection and the standard Stowells wines will benefit from a marketing investment of 10 million this year, including a 1 million media campaign in national papers and lifestyle titles.