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Four in 10 consumers 'spending more on wine'

Published:  17 December, 2009

A survey has found that almost four in 10 wine drinkers will be spending more on wine this Christmas.

A poll of 549 wine consumers, carried out by newly launched research company DoILikeIt, found that 39% would be increasing their spend this year while just 4% said they would be cutting back.

Despite the proliferation of wine promotions, 57% of respondents said they will buy the same amount of wine as they did last year, and spend the same amount of money on it.

Fewer than 2% said that they would take advantage of the drop in Champagne prices to buy a lot more bottles, or to stock up on cases of fizz for a wedding or celebration next year. Fifty-seven per cent said they would either save money or spend the same amount as they did last year.

Of the remaining 41%, just under half say that will buy a few more bottles of their favourite brand of Champagne - at a lower price - with a slightly small number exploiting the bargains by trying a fizz they had previously have thought too expensive.