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French wine imports bouncing back

Published:  23 July, 2008

According to 2001 and early 2002 import figures released last week by French Wines, the promotional organisation funded by a number of French generic bodies, France is still well ahead of its rivals in the UK. France is still well ahead of the game, with a substantial lead in both value and volume terms,' said Chris Mitchell, senior account manager at French Wines, which sourced its figures from British and French Customs and Excise. In 2001, France exported 2,311,364 hectolitres (hl) of wine to the UK, compared with Australia's 1,752,759hl, a market share of 24% and 18% respectively. In the first three months of 2002 the value of imports of French wine into the UK increased by 15%, while volume increased by 8%. Loss of off-trade share slowed significantly in 2001, a growth sustained in the first six months of 2002. The re-assessment of the approach to the UK market by French wine companies appears to be having an impact,' said Mitchell.