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Rosemount launches 'Diamond Friends' Facebook campaign

Published:  17 February, 2011

Rosemount has launched 'Diamond Friends' -  a social media campaign, designed to raise the brand's profile and engage with the consumer.

The campaign enables all Facebook users to nominate their best friends as Diamond Friends offering them the chance of winning prizes to be enjoyed together.

The grand prize is a luxurious two-night escape for four to Monte Carlo, every month will see weekend breaks at De Vere hotels or The Merrion Hotel in Dublin and there will also be a range weekly prizes.

The campaign will be supported by an advertising presence on facebook in Glamour Magazine.

Rosemount Brand manager, Lois Ireson, said: "We'll be reaching millions of consumers through this integrated campaign which is sure to drive sales. The interactive nature of the campaign coupled with the huge awareness it will generate is bound to get Rosemount talked about and we would strongly encourage retailers to take advantage of this increased brand recognition and stock up during the campaign period."

the campaign runs until the end of June.