Naked Wines toasts soaring 2014 sales

Online wine specialist Naked Wines has seen its festive wine sales soar 40% on 2013, and says it sold 13 million bottles altogether in 2014.

The average bottle spend has also jumped 7% on 2013, hitting £8. The group is now investing in 145 winemakers, who are producing over 600 wines in 13 countries worldwide, and plans to invest £70 million in winemakers over the coming year.

Rowan Gormley

Rowan Gormley, founder and chief executive of Naked Wines has ambitious plans for 2015

After sales rose 40% year-on-year, boosted by a host of new ‘superstar’ winemakers coming on board, the firm is planning to splurge £70 million investing in winemakers in the coming year. 

Over the course of 2014, sales were up 40% year on year and the number of Angel investors now tops 250,000, with a waiting list of 45,000.

Its Champagne business received a boost in the form of ex-Ruinart winemaker Jean Philippe Moulin, who produced an exclusive range for the business resulting in a sales fillip of 13% in Champagnes.

Rowan Gormley, Naked Wines’ founder and chief executive said: “It’s incredible to think we have a quarter of a million Angels – especially for a company that didn’t exist six years ago. Our bumper Christmas means we can invest even more in small independent winemakers around the world in 2015. We have some truly great wines in the pipeline which I believe will lead to another year of strong growth.”

Naked winemaker JP Moulin, said: “My first Christmas as a Naked winemaker was a dream come true. I’m amazed at the support I’ve received from the Angels online. It’s a fantastic feeling knowing my Champagne took pride of place on Christmas dinner tables around the country. I promise to do Angels proud in the vineyard with even more delicious Angel-funded champagne next year.”

Naked Wines launched in December 2008 in the UK and expanded to Australia and the USA in 2012. Group turnover surpassed £50 million in 2013, up from £38 million in 2012, and it ships an average of 25,000 bottles of wine per day.  

The group was named the UK’s most popular specialist online wine retailer in a report published in December 2014 by Harpers Wine & Spirit Magazine.

Check out our in-depth feature on Naked Wines from our January 2015 issue and exclusive interview with Rowan Gormley here. You must be a subscriber.


Readers' comments (3)

  • This is seriously inspirational.

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  • I agree with Michael Brill -- Truly inspirational indeed. I’ve been reading my Bible recently (well I’m really bored with Big Brother and there’s bugger all else worth watching). I’m reading that bit about the second coming, you know when Jesus comes back to give us all a kick up the arse because we’ve all been naughty.

    Well, it strikes me that Naked Wines is a bit like Noah's ark and Rowan Gormley is like the messiah geezer. No seriously, hear me out!

    He’s got loads of Angels. He’s got two of every wine worth drinking and he talks a lot about ‘superstar’ winemakers (although he probably half-inched that phrase from Andrew Lloyd Webber and Tim Rice as I can’t say I remember reading that bit in my Bible.

    Even JP Moulin said: “My first Christmas as a Naked winemaker was a dream come true” (an obvious reference to Joseph and the amazing technicolour dreamcoat) . He goes on to say “I’m amazed at the support I’ve received from the Angels” (more talk about Angels, you see?)

    Rowan (or should I say God) also says: “It’s incredible to think we have a quarter of a million Angels”
    Hell, I don’t think that even Jesus managed that many Angels and he was around for quite a bit of time, albeit 2000 or so years ago, although I doubt Jesus had the internet then but I can’t be sure as I wasn’t there myself.

    Praise be to the Messiah, praise be to Rowan.

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  • Oh, and one other thing I forgot to mention.

    That trick where he “ships an average of 25,000 bottles of wine per day”
    -- Wow, that makes the thing in the Bible about “feeding of the 5,000” with a few “loaves and fishes” look like child’s play.

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