ProWein shakes up 2015 wine trade fair
ProWein 2015 is actively preparing visitors for changes to this year's show including new halls, the 'drinks of tomorrow' show focusing on bar trends and the 'same but different' show which will look at innovative and creative trends in the drinks trade.
ProWein 2015 is actively preparing visitors for the changes to this year's show including new halls, the 'drinks of tomorrow' show focusing on bar trends and the 'same but different' show which will look at innovative and creative trends in the drinks trade.
ProWein, one of the largest annual events in the international wine and spirits diary, will be moved to Messe Düsseldorf's halls 9 to 17 to accommodate the more than 5,500 expected exhibitors. The move was necessary ahead of the 13.8% increase in exhibitor participation for 2015.
Expect Changes to ProWein 2015ProWein 2015 will be held in different halls this year compared to previous years
"With the shift of ProWein from Halls 1 to 7.1 into Halls 9 to 17 it is important to realise that no exhibitor will be in the same location as last year. However ProWein retains its inner logic- segmentation according to nation and region- which makes it possible to also retain the intuitive visitor orientation at ProWein as in previous years," says Messe Düsseldorf, the company that organises the event.
A new addition to ProWein 2015 will be the launch of the 'same but different' show, which is to focus on innovative ideas in wine production and marketing that are meant to challenge and inspire the trade to think about things differently within the sector.
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ProWein 2015 will be held in different halls this year compared to previous years |
Exhibitors that are participating include Michael Sprekelmeyer who helps bands and winemakers come together to help produce and merchandise their wines under the 'Metal and Wine' company. The company is responsible for wines such as the KISS wines, AC DC wines and Motörhead wines.
Metal and WineSource: firebox.comThe 'Metal and Wine' company, which brings bands and winemakers together to create wines will be part of a new show as part of ProWein 2015 called 'same but different'.
Other innovators participating in the new show will be Ilse and Roelof Visscher, who have a winery in the Netherlands, but also through crowdfunding have launched a wine cultivation project on the island of Curacao in the Caribbean.
There will be ten projects that will be covered over the three day period as part of the 'same but different' show.
ProWein will be held in Düsseldorf, Germany from March 15 to 17, 2015.
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The 'Metal and Wine' company, which brings bands and winemakers together to create wines will be part of a new show as part of ProWein 2015 called 'same but different'.firebox.com |
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