Wine Intelligence to host two seminars at ProWein
Wine Intelligence is to hold two seminars at this year’s ProWein, which will look at new emerging wine markets and wine tourism.
Both seminars take place on March 25, from 10am–11am. The first is: Life after BRIC: Which are the next emerging wine markets? The seminar will look at which wine markets the industry should invest in.
It asks the questions: should you only be turning to China and the East or are other markets emerging with better prospects for your wine in the future? How much presence should you continue to have in your established markets? Wine Intelligence will share and debate its wine market model, which categorises wine markets based on macro-economic and wine consumption trends.
The second seminar, from 12 noon–1pm is: Telling Tales: What is the long-term brand impact of Wine Tourism? Wine Intelligence says one of the hottest trends of 2013 is “telling tales” – where consumers go beyond simply purchasing a product and instead want to have a hands-on “experience” with the brand. This could take the form of a cooking class in Vietnam or attending a beer festival at the weekend.
According to Wine Intelligence, we tweet, post and tell people about the things we’ve done after or during our experience, making wine tourism potentially the perfect brand experience.
The seminar will ask the questions: how much should you invest in your cellar door during times of increasing pressure on margin and profitability? What’s the pay off? It will also present new insights and share experiences and case studies.
You can register for the seminars here.
Wine Intelligence also has a stand at ProWein in Hall 06 – 6D14.