World of wine heads to ProWein 2013
Prowein 2013 opened today in Düsseldorf looking to cement its increasingly respected position as the most important business wine event in the global wine industry.
Well over 2,000 members of the UK wine trade are expected to travel to Düsseldorf over the next three days looking to not only conduct business for the UK, but to increase their international distribution and partnerships.
Martin Kember, UK wine consultant working with Follador International at ProWein, told Harpers: “In a way this is as much a London show as it is a Düsseldorf show.”
He said it was somewhat ironic that the success over the years of the London International Wine Fair in establishing itself as an international show had paved the way for Prowein to grow to the size and scale it now has.
ProWein 2013 has attracted 4,783 exhibitors, with some 40,000 international visitors expected over the next three days.
English wine is one of the key attractions this year with five wineries showing their wines with the English Wine Producers.
Turkey and Lebanon both also have their own generic stands for the first time with three and eight wineries represented respectively.
ProWein 2013 is also showing seven wineries from three different regions of China.
ProWein organisers said 82% of exhibitors were from outside Germany and that the show had been extended to include two new halls.
One of the main tasting events at the show is the Central Tasting Zone where visitors can compare eight white and red grape varieties across the world including Riesling, Chardonnay, Pinot Noir and Shiraz.