Fridge-friendly bottle for Baileys
Diageo has redesigned the Baileys bottle to make it slim enough to fit inside a fridge door.
The new look bottle is part of a global Baileys relaunch, with its “cream with spirit” campaign supported by a £1m marketing investment.
The bottle, available from this month, has been heightened and slim-lined to “give it a more stylish and elegant profile,” a Diageo spokeswoman said.
“The new feminine shape also allows it to conveniently fit inside a fridge door, increasing the brand’s relevance to the modern woman’s lifestyle.”
The bottle was designed by brand consultancy Lewis Moberly.
Chris Lock, category marketing director, said: “It is vital that we continue to drive and shape the cream liqueur category with exciting news and innovation. The bottle relaunch offers both - giving existing and new Baileys shoppers an extra reason to purchase.”
A new point of sale kit is available for the off trade.