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Bordeaux 2013 en primeur could shake up wine industry

Published:  16 January, 2014

Bordeaux's 2013 en primeur campaign may well be a "damp squib" thanks to a poor vintage and lack of interest from top journalists, but it could shake-up the trade and consumers.

While some critics are calling for the campaign to be called off, the Bordelais are imploring the trade and media to give the wines a chance, and merchants believe a bad campaign could revitalise the industry.

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