Pretty in pink: Rosé champagne’s rising stock

The UK trade deserves some uplifting news – and here it is: aspirational, visually distinctive and very on-trend, rosé champagne is a marketer’s dream. As an opportunity for premiumisation – in the latest published UK retail snapshot, the average bottle price was £37.92 compared with £25.21 for white champagne – it has few peers in the world of fizz. Margins – especially by the glass – are impressive and so are the opportunities to trade consumers into higher-value expressions. Today, it accounts for around one in 10 bottles shipped to the UK market, according to the Champagne Bureau.