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The Observer

Published:  23 July, 2008

TIM ATKIN MW decides to take on Sainsbury's 'Taste the Difference' Challenge and decides that the 33-strong range will be hard for other supermarkets to beat: 'It's not in my nature to hand out lavish praise to supermarkets, but this is the best own-label range I've ever tasted.' This also gives him a chance to bring up the International Wine Challenge (IWC) again - which awarded a couple of wines from the range - although he fails to point out to readers that he's actually chairman of the event. Tesco's bigger selection of 71 own-labels are used as the point of comparison and 'while some of the wines are very good indeed, the quality is considerably more varied'. One of his favourites from Sainsbury's is 2005 Taste the Difference Pouilly-Fum (8.99), while Tesco shines with 2004 Tesco Finest Marlborough Pinot Noir (9.99).